<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Boolton</title><description>Plain-English fundamentals for the work you&apos;re actually doing — marketing, building, measuring, thinking.</description><link>https://boolton.com/</link><item><title>Brand Positioning Fundamentals: Frameworks for New Brands</title><link>https://boolton.com/marketing-fundamentals/brand-positioning-fundamentals/</link><guid isPermaLink="true">https://boolton.com/marketing-fundamentals/brand-positioning-fundamentals/</guid><description>A working framework for positioning a new brand — built on competitive alternatives and customer reality, not on a fill-in-the-blank template.</description><pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate><category>marketing-basics</category><category>positioning</category><category>strategy</category><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>How to Identify Your Target Audience in 5 Steps</title><link>https://boolton.com/marketing-fundamentals/how-to-identify-your-target-audience/</link><guid isPermaLink="true">https://boolton.com/marketing-fundamentals/how-to-identify-your-target-audience/</guid><description>A practical method for finding the people most likely to need what you sell — built around real conversations, not demographic guesses.</description><pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate><category>marketing-basics</category><category>audience</category><category>research</category><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>Critical thinking as a professional habit</title><link>https://boolton.com/critical-thinking/</link><guid isPermaLink="true">https://boolton.com/critical-thinking/</guid><description>The reasoning patterns that separate clear-headed professionals from people who just sound confident — logic, evidence, and bias detection.</description><pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>Entrepreneurship as a learnable skill, not a personality</title><link>https://boolton.com/entrepreneurial-skills/</link><guid isPermaLink="true">https://boolton.com/entrepreneurial-skills/</guid><description>The mental models, decision habits, and tactical disciplines that separate working founders from people who just want to be founders.</description><pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>What marketing actually is, in plain English</title><link>https://boolton.com/marketing-fundamentals/</link><guid isPermaLink="true">https://boolton.com/marketing-fundamentals/</guid><description>A first-principles guide to marketing as a discipline — what it solves, the levers that matter, and where most beginners get stuck.</description><pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>The 4 Ps of marketing: a working introduction</title><link>https://boolton.com/marketing-fundamentals/the-4-ps-of-marketing/</link><guid isPermaLink="true">https://boolton.com/marketing-fundamentals/the-4-ps-of-marketing/</guid><description>A practical primer on the four classic marketing levers — what each one really controls, where they overlap, and how to use them as a checklist.</description><pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate><category>marketing-basics</category><category>frameworks</category><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>Performance analytics without the dashboard theater</title><link>https://boolton.com/performance-analytics/</link><guid isPermaLink="true">https://boolton.com/performance-analytics/</guid><description>How to turn raw business data into decisions — picking the right metrics, building useful dashboards, and ignoring the noise.</description><pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate><author>hello@boolton.com (Boolton Editorial)</author></item><item><title>What is a marketing funnel? TOFU, MOFU, and BOFU explained</title><link>https://boolton.com/marketing-fundamentals/what-is-a-marketing-funnel/</link><guid isPermaLink="true">https://boolton.com/marketing-fundamentals/what-is-a-marketing-funnel/</guid><description>A plain-English guide to the marketing funnel — what each stage models, why TOFU/MOFU/BOFU matters, and how the conversation changes at each step.</description><pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate><category>marketing-basics</category><category>frameworks</category><author>hello@boolton.com (Boolton Editorial)</author></item></channel></rss>